Curb Rash and Wheel Repair in Memphis: Make Your Wheels Look New Again

Curb rash is one of the most common wheel problems we see in Memphis, and it is also one of the most fixable. A scrape against a curb on Summer Avenue or in a crowded parking lot can leave gouges that make a good wheel look worn. At 360 Wheel Repair, our technicians restore wheels to a clean, original look with professional refinishing.

Blue spiked alloy wheel rim on a speckled gray surface, with a white rim and black center.

What Damage Can We Repair?


We handle the most common wheel damage in the Memphis area, including:

Curb Rash

Deep scrapes and scuffs along the outer lip of the wheel.

Bent Wheels

Wheels bent from potholes, speed bumps, or road debris when the bend is safe to straighten.

Cracked Wheels

Inspected carefully, with a clear recommendation about whether repair is safe.

Corrosion & Oxidation

Dull, pitted, or discolored finishes on aluminum and alloy wheels.

Scratches & Scuffs

Minor cosmetic damage from everyday driving.

Black pickup truck with chrome wheels parked on a street under a clear sky

Our Wheel Refinishing Process

Every repair starts with an inspection. We check the wheel for structural damage, measure the depth of the damage, and confirm the wheel's material and finish. We then explain what the repair involves and what it costs. Once you approve, our technicians prepare the surface, repair the damage, and refinish the wheel with modern equipment. The result is a smooth, consistent finish that matches the original look.

Black sedan parked beside a colorful mural on a brick building.

Why Refinishing Beats Replacement

A new OEM wheel can cost hundreds of dollars or more, depending on the vehicle. Repairing a damaged wheel is often a fraction of that cost. We would rather save you money on a wheel that can be fixed than sell you a new one that you do not need. When a wheel cannot be repaired safely, we will tell you so and explain why.

Honest Advice You Can Count On


  • We tell you straight whether the wheel is repairable before any work begins.
  • We provide a written quote and a clear timeline.
  • We offer a price match when you bring a written estimate from a competing shop.
  • We explain the process so you know exactly what we are doing to your wheel.
White convertible sports car with blue wheels parked in front of a colorful mural on a building

Fast Turnaround for Busy Memphis Drivers

Most curb rash repairs are completed quickly. Our team understands that you rely on your vehicle, so we work to get you back on the road quickly. Ask for a timeline with your quote, and we will tell you what to expect.

Blue sports car in an auto shop, with a mechanic nearby and a black car on a lift.

Repair Services for Shops and Dealers

Body shops and dealerships in the Memphis metro can outsource wheel refinishing to us. Our wholesale program includes pickup, metro delivery, or nationwide shipping, so your team can keep its focus on the vehicles in its bays. 

Frequently Asked Questions


  • What is curb rash, and can it be repaired?

    Curb rash is damage to the outer lip of a wheel caused by scraping against a curb or other edge. Most curb rash can be repaired with sanding, filling, and refinishing. We will inspect your wheel and confirm the repair before we start.

  • Can a bent wheel be straightened?

    Some bent wheels can be straightened safely, and others cannot. We check the wheel for structural integrity. If straightening is safe, we will explain the process and the cost. If it is not, we will recommend replacement.

  • Do you repair cracked alloy wheels?

    We inspect every cracked wheel carefully. Cracks in the wheel structure affect safety, so we tell you honestly whether the wheel is repairable. We never recommend a repair we do not believe is safe.

  • How much cheaper is repair than replacement?

    Repair often costs a fraction of the price of a new OEM wheel. The exact difference depends on the wheel and the damage, so we provide a quote specific to your vehicle.

  • Can you match my wheel's original finish?

    Our technicians work to restore the original look of your wheel, including the color and finish. We show you the expected result before the work begins so you know what to expect.